Your lashes’ new favorite f-word? Fanning. It’s ours too. And for good reason (actually, a lot of reasons). For starters, fanning out your lashes gives an instant eye-opening effect. How to get the look? Fan Fest mascara. It fans out lashes side-to-side, amplifies volume and multiplies the look of lashes. The custom-engineered Full-Flex Fiber Brush features a 40° curve ideal for the lash line, and naturally derived fibers that grab, define and separate lashes evenly. To top it all off, it’s buildable and won’t smudge, clump or flake.

*Instrumental test on 27 participants